Why Keeping Your Website Up To Date is So Important


Congratulations! You have taken a big step to get your website designed and published and now you are online! Well done! After your website is published online, it’s only a matter of time before your website get the hits and conversions for your business to develop a clientele. Right? Yes, but nonetheless your website still must be kept up to date.

The thing is even though you have a website, updating your website is an ongoing task, especially if you want to keep your website high in search engine rankings. The longer you take to update your website, the further down in search engine rankings your website will be and this can affect your business drastically.

“Why do I have to keep my website up-to-date,” you ask.

It is important to keep the information on your website current in order to keep your website's ranking high in search engines and to keep visitors coming to your site. From my own observations, I have seen websites that still show dates for events that occurred up to a year or more ago, phone numbers that are no longer in service and links that connect to external sites that are no longer active, and other content that is obsolete and no longer valuable such as comments, suggestions, and recommendations. People want to see current information when the visit a site and they will not stay long on the site if the information is outdated.

Get a website maintenance plan:

Having a website maintenance plan with your website designer/developer is a must and you might pay a monthly fee for this but if updating brings traffic and leads to your website that generate more business, it’s worth it.

Here are Some Benefits to Updating Your Website:

  • Improves or maintains the ranking in search engines, especially Google, Bing, and Yahoo.

  • Providing more content provides more ways for your business to drive new business

  • Routine updates keep your website active

  • Updates can be new content or images or blogs or videos – there are many options for adding new content to your site.

  • Information that is current leaves a good impression on your business and shows that you are committed to keeping your customers and potential clients informed.

  • Visitors want to see information that is current.

  • Updating your website provides you with an opportunity to share your knowledge and expertise, provide solutions to customers’ problems, and give suggestions and recommendations

  • You can provide more information about your products and services, and introduce/highlight new products and services

  • Adding new content on a regular basis shows that your business is active.

  • Increase your selling potential by providing new information, promoting a special offer or providing product and service reviews

  • Highlight success projects by including current testimonials.

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One of the website design services of My Essential Office Assistant is maintaining your website. There may be times when you have too much to do to plan for new content. Outsource to us and give yourself more time. Learn more about our Internet marketing services and contact us for a free 1-hour consultation.

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