Digital Marketing continues to be one of the most effective ways to reach your audience and followers. Following a thoughtful digital marketing planning and implementation is key to helping businesses achieve their success. It is more important than ever to nurture an online presence to engage your audience.
Here are five basic foolproof guidelines to grow your loyal online following.
Develop a Strong Social Media Presence
Social media continues to be more powerful every day. It is a key marketing tool. Engaging with customers online may seem ineffective, but building an engaged following is a must in today’s online world. With the click of a button, you can reach millions of customers.
Social Media also provides you with valuable customer feedback and opens a direct line of communication with your target audience. Facebook, Instagram, LinkedIn, Twitter and more offer the opportunity to communicate with customers and other businesses.
One way to boost visibility and benefit more from social media is to leverage influencers. It will take time and effort to build a dedicated audience. If you are just starting out, using influencers is a quick way to increase your number of followers. The trick is to find influencers who are followed by your target audience. If you do your research, effectively leveraging micro-influencers is a targeted way to reach your ideal clients and give them content worth following and sharing.
Publish a Blog
A blog is the perfect way to engage and nurture your online following. Your blog is the best place to share content related to your products, business, and industry. Having an excellent blog will not only attract potential customers, it will also build your brand and reputation. Provide readers with valuable content, and they’ll keep coming back.
The objective of any blog is high quality content if it’s going to be success. As you build your blog, think of ways to add value to your audience. Share insider tips so readers will start seeing you as an authoritative voice.
It’s important to keep in mind that having a blog consists of much more than simply posting content. Be sure to have a clear promotional strategy across your social media networks for each blog post. For more exposure, you can also utilize platforms such as Reddit and Quora. Capitalize on larger audiences on these sites and you’ll be sure to find quicker visibility.
Create a Lead Magnet
A lead magnet is defined as a free download, ebook, PDF or other type of incentive that allows you to capture your reader’s email address and/or contact information. This incentive is free and should provide value to your potential clients right away. The more valuable it is to them, the more likely they are to give you their information.
When you offer a lead magnet targeted to your ideal clientele, success is inevitable. The best strategy to build great lead magnets is to identify your target customers' pain points and provide a simple and appropriate solution. Use your offer as a way to obtain more information about your target customers while channeling them into your marketing funnel.
Your marketing funnel consists of all the steps potential customers take, from discovering your brand for the first time to making the conversion into a paying customer. Therefore, the basis of a lead magnet is the exchange of information. Before potential buyers download a white paper, ebook, video, checklist, or cheat sheet, be sure to get their contact information.
Build and nurture an email list
Building an email list offers you direct access to your target audience and potential clients or customers. Even if you have thousands of followers on Facebook or Twitter, there is no guarantee they will see your posts, building an email list allows you complete ownership over it. One of the most important elements of an effective sales funnel is email marketing.
Use your list to deepen your relationship with customers. Send them content from the heart that will connect in an authentic way. With email marketing tools available like MailChimp or ConvertKit or Constant Contact and so many others, you can send split tests and segment your list according to the interest level of each subscriber. For example, if someone opens an email, he or she has shown interest in what you offer and if they click on a link, this indicates higher interest.
Leverage the power of Search Engine Optimization.
You can take all the time and resources in the world to maintain a functional and polished website, but without a strong Search Engine Optimization (SEO) strategy, potential customers may never see it. Optimizing your content will ensure your website becomes one of the first search results on Google and beyond. Some people mistakenly think SEO is time-consuming, too technical, or not worth the effort, but SEO is one of the most effective long-term strategies to generating highly targeted traffic.
SEO is most powerful when you know how to make it work. While it is critical to understand how Google algorithms work, pay more attention to creating unique, insightful, and engaging content for humans that includes a few of the basic SEO principles (to be covered in another blog) such as brainstorming, planning and, in particular, keywords and phrases. Start by researching the most highly searched keywords in your industry and write as comprehensive blog posts as you can that add value to these topics.
Effective digital marketing is key to growing your business. Following the 5 guidelines will certainly help you achieve this goal. Remember that digital marketing doesn't have to be expensive. It’s more important to produce content that is tailored to your customers and that appears on online platforms where they spend their time. You’ll soon see your sales improve, and your customers will interact more with you and your products.