• Barbara Gilbert

How Does Blogging Benefit Small Business?



As a small business owner, you are probably wondering if blogging is worth your time and efforts.

The answer is a definite resounding “Yes!”

Blogging on a frequent basis is an easy inexpensive way to boost your inbound marketing efforts, drive traffic to your website and attract perspective customers.

Studies have shown conducted by Hubspot, for example, that 57% of companies who routinely post blogs on their site got customers from their blog. This study also indicated that a survey of marketers revealed that 81% of businesses rated their business blog as “useful” to “highly important” for their business. (Source: Hubspot.com)

So, is writing a blog beneficial for your small business? Here are the benefits:

Build Relationships with Potential and Existing Customers

Blogging allows you to connect with visitors to your website. One way you can accomplish this is by asking your readers questions at the end of your blog post to get a conversation going or to get comments and feedback. When you review and respond to readers’ comments, you create a rapport with your audience which builds their trust and gain valuable insight into what your customers want.

Connect People to Your Brand

Furthermore, blogging allows you to share your knowledge, expertise and experiences you have had in your business. Also, blogging gives people a sense of business standards, vision, and personality of your company.

Create Opportunities for Sharing

Each time you blog, this gives an opportunity for your audience to share your blog with others whether they link to your blog post, tweet it or email it to others. It is free marketing that validates you as a credible business.

Establish Your Business as a Leader in Your Industry

Build trust within your industry by providing valuable information and share your expertise in your blog posts. The more blogging you do the more people will realize you are a “go to” resource for helpful, informative content and this ultimately leads to higher customer conversion rates. This is also very important for small business to gain credibility and compete with larger companies.

Give Your Search Engine Optimization a Boost

Content is king in the search engine world and search engines love fresh content. Blogging is a great way to provide frequent content on your website. By blogging frequently, you give Google and other search engines like Bing and Yahoo new content to index. Your blogging also generates new opportunities to use important keywords that increase your visibility in search engine results pages (SERPS).

With minimal effort and expense, by blogging you build credibility, boost search engine rankings, increase traffic to your website and build valuable relationships with potential and current customers. Schedule your time that once or twice a month you will post a blog on your website. You’ll find that your efforts will be worthwhile in the long run.

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