• Barbara Gilbert

The Purpose of Your Website

A website is one of the most powerful marketing tools as the backbone of your business and supports most, if not all, your marketing efforts. When you decide you want to have a website for your business, you need to define clearly what is the purpose of your website.

Depending on the type of business you have, the purpose of your website will vary. Here are some examples of purpose for a website:

  • Blogging and social interaction

  • Selling products and services

  • Offering a public service

  • Highlighting a special interest

  • Having a virtual gallery

  • Displaying an online magazine, catalogue or brochure

  • Publishing news items

One of the keys to defining the purpose of your website is to know who your audience is Then creating the content for your website becomes easier. Does your website provide the information a visitor is looking for? Does your product or service solve a problem?

Tip: The purpose of a website is to turn visitors into prospects. In order to do this, identify the major user types of visitors who will go to your site, speak to their needs, and tell them a clear action step to take next.

When planning and writing the content remember that the main purpose of your website is to attract the right prospective clients to your business. It is important that content captures the interests of your audience, provides a solution to a problem or answers a question and invites them to purchase your product or service. Keep your information as concise as you can – visitors want to get right to the point to find the information they are looking for.


Are you starting a business and need a website? Are you having a hard time creating content for your website? Our website design specialists can coach you through developing content that will help you reach your ideal client and encourage them to buy your product or service. For more information, contact us, tell us about your project and your website requirements and let’s get your business online today.


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