• Barbara Gilbert

Tips for Writing a Blog





A business blog is one of the most economical and easiest ways to promote your business. If it is done right, it can drive traffic to your website, increase your sales, establish you as an authority in your industry and also help your business rank higher in the search engines. Here are some helpful tips for writing and building a successful business blog.


Write Quality Content

Your blog should contain high quality content that is developed just for your target audience depending on what your goals and objectives are for them. Never post content that is poorly written and factually incorrect or insufficient.


Remember Search Engine Optimization

If you aren’t clear on the implementation and benefits of search engine optimization (SEO), hire a specialist or take a course to help you understand how it works. On-page and off-page strategies are very important to use with your content to ensure it draws visitors to read your post.


Mobile Optimizing

Your blog should be readable on all devices from desktops, to laptops, tablets/iPads to smartphones. If the blog is not readable, e.g., the font is too small, your audience won’t be able to appreciate the benefits of what you want to share in your blog.


Images and Videos

Add interest to your blog posts with an image that are attractive and relevant to the content. Use your own images or source images from other picture websites. You can also use charts or graphs. Adding a video to your blog content is becoming more popular. Adding an image or illustrations or a video is a great way to enhance the information you provide to make the content more interactive and interesting. Your audience will want to share your blog.


Promote Your Blog

The platform you use to post your blog should allow you to provide 1 or 2 sentences to introduce your blog and catch the interest of readers. This is beneficial for the search engine optimization of your blog. Post 1 or 2 sentences on your social media with a link to your blog.


Write and Post Blogs Frequently

This has been mentioned before in our blog. Make a plan in your schedule to post weekly if you can. If you can post daily, that’s fantastic, but if you have the time to post 3 times a week or 4 or 5 times a month, every little bit helps towards the success of your business.


Interactive Content

Make your content more compelling by making it interactive such as a quiz or a survey or an infographic that gets your audience’s attention. This is also a great way to get more people to read your content, share your posts.


Research Your Market, Your Industry and Your Niche

Research pays off by giving you more knowledge about your ideal customer, your industry and it is the best way to get the word out about your business and your brand. Never stop researching.


To blog successfully means that you understand your goals and objectives, who your target audience is, what they want and what they are looking for when they find your website and read your blog. It means that when you publish high quality content in your blog on a regular and on-going basis what the content in your blog is smart, well researched and relevant to your audience.

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