• Barbara Gilbert

What Does a Well-Design Website Look Like?

A flashy logo, a dazzling banner, and a few working links – Mission complete, right? Yes, but there’s much more to having a well-designed website than that. A platform that provides the features you want and works well will power your business in many ways that are tangible, eye-catching, and mobile friendly.

You want your website to be designed to achieve your goals, attract users and convert them to customers yet attractive, eye catching and informative. As well, your website should be designed with the end-customer in mind and responds the target audience’s needs, desires, behaviours, and mentality. But how do you incorporate all of that into a design that conveys your business with a great reputation, is trustworthy, and well respected? It’s easier than you think. You have to visualize what an online business looks like in the first place.

A Website with A Tailored, Interactive Approach

Long gone are the days where a 1997 look and feel did the job for a website. The flashing Comic Sans text and a few hyperlinks jumbled all over the place was good enough and seemed to work.

Back in those days, it was a much simpler time. Times have changed tremendously since then. Nowadays, consumer behaviour demands that user experiences (UX) are far more advanced. You can’t expect to convert on a website that looks about as basic as it did way back when.

Designers are now faced with the challenge of ensuring websites are interactive, responsive, able to be viewed on any device. Websites need to look the part and act the way the user wants them too and that can be tricky. The first step is to acknowledge what a good corporate website looks like and understand how important an interactive approach is when building a site. Being aware of what your customers expect when they arrive on your page is extremely important. Keep in mind how customers will act and ensure the website is tailored enough to answer to their individual needs.

The Design Should Be Mobile-Responsive

“Mobile responsiveness” means a website is optimized for readability on different sizes of device screens. The mobile-first age means search engines (Google, Bing, Yahoo) prioritize mobile-responsive websites over those that aren’t, in search results rankings. Google prioritizes mobile page load speed as a key metric when determining your website’s search ranking, especially because 94% of organic search traffic comes from Google.* If your users have to scroll endlessly or zoom in and zoom out to get the information they’re looking for, then your website is not optimized properly. This affects how your site ranks in the search engines.

Google Analytics will indicate what devices customers are using to view your website. A mobile-responsive website automatically adapts to what device the user is to view the page. Users can navigate their way through the site, with each loading page already adapted to fit the screen in front of them. Beyond that, the page loading times are fast so users can get the information they want instantly. Having to squint at a tiny screen to see the little text at the footer of a page is annoying –your website should provide a mobile-ready experience.

Be Concise and Avoid Clutter

Your website should have a clean, user-friendly layout that has a clear, simplistic flowing design and is easy for users to navigate through the pages. If your site is too saturated with information and too cluttered, users will feel overwhelmed and will leave to go to a different website.

Your Home page is key to making a first impression on visitors to your website. Especially, don’t have reams of information on a Home page. Get right to the point. The design should be visually appealing with contrasting colours that complement each other, engaging images relevant to the information in the content and clear readable fonts.

Get Visual

Integrate powerful engaging images and videos in the content. Don’t overwhelm visitors on your website with endless amounts of text. If the content comprises of complex information use high-quality graphics and informative short videos to accompany the content. This helps provide users with a better understanding of what you do and how you can help them

Keep the visual attractiveness in the design of the layout. Have the most important information and images at the top of the page and the least critical details near the footer. Never have primary messages in the footer of your site.

Beyond just graphics and videos, it’s important to keep visual hierarchy in mind when designing your layout. Consumers only spend a few seconds on your page, so you have to strategize about how to draw them in. Put your most important information and images on the top half of your pages and work your way down the layout with the least critical details last. Don't leave your primary messages to the footer of your site - that’s a definite no-no.

Content is Always King

Content plays the most important role in your website. It informs users, entices them, and most of all you want them to keep coming back. Your top priority is that the content should be unique to your business and optimized for search engines.

Your content should represent what you do in a natural, informative and supportive way. Consider how you want to sell your product or services. Consider your business model and how you want to get visitors to convert to customers. It’s all about strategy and if your website incorporates proper content strategy, you will reap the benefits of getting leads time and time again.

Keep up with the trends

Just like fashion, website designs go in and out of style. So it pays to keep up with what the latest design trends are and what users are craving. While simple, clean, engaging designs are still all the rage and have been for a few years now flat icons, portfolio layouts and other elements also arise in and out of popularity. The best way to keep on top of these changes is to keep tabs on your own inspiration and research what are you seeing others do that looks good, and how are their users reacting to it.

* Source: Business News Daily


Ready to give your company’s website a bit of a renovation? Contact our Wix Website Design experts by email at dynamicwebsitedesignstudio@gmail.com or call us at 647-281-0211.