Why Fast Loading Matters to Your Website

There are a many important elements that contribute to creating an effective website design and are key factors:

  • Design

  • Usability

  • Branding

The speed at which the website loads is often overlooked and this is becoming more important all the time. If you’re looking for ways to make your website more efficient, ask our website designers what can be done to make it load faster.


Fast Results

Your audience expects fast results when they click on your domain in the search engine results. The Internet has conditioned people to expect a response to their actions right away. This concept is known as instant gratification.


If someone visits your website and it does not load quickly, they will mostly likely leave your website and not return. They will assume there is a problem with their browser or with the website. This means that if your website takes too long to load, a potential customer or client will leave your page and look for a website belonging to your competitor. Because your website is slow, this has caused the lost customers or clients and lost sales.


Slow Loading Means Lost Conversions

When your website is slow to open, this will affect your ability to convert visitors into sales. Visitors to your website will not open many pages if your website is slow. This means they could mean miss out on your products or services that could be beneficial to them and become customers or clients for your business. Visitors become frustrated if it takes too long for pages on your website to open and will leave without contacting you or making a purchase. They may not visit your website again.


Effects on Search Engine Optimization

In terms of user experience, website speed is also important for search engine optimization. Google has starting website load time into consideration when ranking websites with the most recent speed update on July 9, 2018. Part of Google’s initiatives is to promote websites that load quickly. The purpose of this, according to Google, is to “encourage developers to think broadly about how performance affects a user’s experience of their page and to consider a variety of user experience metrics.” Therefore, having a slow website negatively affects your chances of ranking high in search engines, and especially in Google.

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