• Barbara Gilbert

Why Having a Responsive Website is Important

What is website responsiveness?

In a nutshell, website responsiveness means that the website is designed so that the website pages display on all devices and screen sizes by automatically adapting to the screen to be clearly displayed on a desktop or laptop computer, a tablet or iPad or smartphone.

Why does the responsiveness of a website matter?

In order for a website to be mobile-friendly, responsive website design helps to increase the visibility of a website on search engines which then increases the number of visitors to a website. This, in turn, results in better more effective lead generation, more conversions and increased sales.

About Google

More and more people are viewing websites on different devices: desktop, laptop, tablet or ipad, smartphones, and smartwatches. When your website is a responsive web design, it means that your website is optimized so that it will adapt to the size of any screen it is being viewed on.

In 2015, Google introduced recommendations relating to responsive web design and began acknowledging websites that were fully optimized for mobile platforms. Shortly afterwards, Google implemented mobile-first indexing which started migrating sites that followed best practice in mobile indexing. This is important for search engine optimization because Mobile-first indexing ranks and indexes from the mobile version of your website as opposed to only the desktop version.

Then in 2018, Google announced that they were migrating sites that followed diligently the best practices of mobile-first indexing. This meant that Google now “crawls,” indexes and ranks the mobile version of your website. Now it is more important than ever that you have a responsive website design that can be viewed on all devices.

Google requires responsive website design with the following features:

  • Text that is at a readable size without the need for zooming

  • Content which fits a device’s screen, without the need for horizontal scrolling

  • Links and buttons which are adequately spaced out so that tapping on any device is not difficult

  • Reasonable load times for pages

What are the benefits of responsive website design?

The benefits of responsive website design also affect your business:

  • Your website will be easy to navigate on all screen sizes which provides an optimal experience for users

  • Users can read and navigate with minimum resizing and scrolling

  • Increase a consistent user experience which increases the potential for users to stay on your website

  • Text and images adapt to fit the different screen sizes

  • Users are more likely to return to your website in the future

  • Responsiveness helps your site load faster which boosts your ranking and decreases your website’s bounce rate

  • More traffic to your site brings better lead generation, added conversions and increases sales for your business

  • Increased visibility in search engines

  • SEO analytics, tracking, and reporting are all in one place

  • Stay ahead of the competition in your industry

  • More economical – you don’t have to buy 2 websites: 1 designed for desktop; 1 designed for mobile devices and less time-consuming – you don’t have to maintain 2 websites.

More About Google

One more thing to keep in mind: Google drives 96% of mobile search traffic and recommends responsive design as a best practice. This helps increase visibility on search engines, which means more visitors to your website.


Let Us Work with You on Your Responsive Web Design

If you are looking to either build a brand new website or refresh your current website with an overhaul redesign that incorporates a responsive web design, our team at Dynamic Website Design & Marketing can help. Get in touch to find out how we can help with the design of your website.


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